Outstanding Achievement!
Petchchompoo Jewelry – Udon Thani Branch has proudly become the only jewelry store in Northeastern Thailand to receive the prestigious Thai Tourism Standard Award for seven consecutive years!
Recently, Petchchompoo Jewelry (Udon Thani branch) was honored with the 2024–2026 Thai Souvenir Shop Standard for Tourism award in the Jewelry Category — a mark of excellence under Thailand's national tourism standards.
The award was presented by Mr. Phonphum Wiphatphumiphat, Assistant Minister of the Ministry of Tourism and Sports, at the 2024 Thai Tourism Standard Certification Ceremony held at the Queen Sirikit National Convention Center in Bangkok.
A Trusted Souvenir Destination in Thai Tourism
This recognition is part of the Ministry of Tourism and Sports’ initiative to raise the quality of the tourism industry to international standards. The ministry, through the Department of Tourism, has implemented the Thai Tourism Standard Program which evaluates and certifies tourism-related businesses across the country.
The Souvenir Shop Standard for Tourism – Jewelry Category includes rigorous evaluation criteria across several dimensions:
Petchchompoo Jewelry has successfully passed all these criteria, proving its excellence in offering not only high-quality jewelry but also exceptional service and professionalism — making it a model business in Thailand’s tourism industry.
This remarkable achievement further reinforces Petchchompoo Jewelry's reputation as a leading destination for premium gems and jewelry in the region — a name that continues to shine both in beauty and standards.