As everyone knows, Thailand is as beautiful as any country in the world, especially when it comes to tourism. In 2026, the Tourism Authority of Thailand (TAT) elevated its global campaign by appointing a world-renowned Thai superstar, Lalisa Manobal of BLACKPINK, as the Amazing Thailand Ambassador under the campaign “Feel All the Feelings.” This marks a historic and highly anticipated global debut.
At the Amazing Thailand Ambassador Exclusive Night, one unforgettable look showcased Thailand’s charm on the global stage. Lisa appeared in a stunning gold silk ensemble, enhanced by luxurious BVLGARI jewelry and paired with a handcrafted Thai artisan bag. The look left a lasting impression and perfectly embodied elegance and national pride.
Lisa wore a gold silk gown by Balmain, created using traditional French haute couture techniques. The design was inspired by the work of Pierre Balmain, who famously designed for Queen Sirikit in 1960. This historic inspiration was reinterpreted to reflect Lisa’s modern identity. Completing the look were high jewelry pieces from BVLGARI—including a necklace, earrings, and ring—from the La Dolce Vita collection. The designs were luxurious yet balanced, enhancing the outfit without overpowering it, creating a truly refined and internationally appealing total look. This perfectly reflects her role as a global brand ambassador for BVLGARI.
The high jewelry pieces from the La Dolce Vita collection are valued at approximately 15 million baht. The highlight is the Fiorever necklace, crafted from 18-karat pink gold in an elegant Italian floral design. It features round sapphires, buff-top rubies, and amethysts, accented with pavé diamonds that sparkle brilliantly from every angle.
She also wore the Serpenti High Jewelry Earrings, made of 18-karat gold in BVLGARI’s iconic serpent design, symbolizing power, elegance, and confidence. Completing the ensemble was the Seduttori ring, crafted in 18-karat rose gold and set with pavé diamonds, adding the perfect finishing touch of luxury from head to toe.
Lisa also carried a handcrafted bag from Thai brand JASMINA COLLECTION. This exquisite piece features traditional gold niello craftsmanship, hand-engraved by skilled artisans from Nakhon Si Thammarat province. The bag represents exceptional Thai artistry and cultural heritage.
This look was more than just beautiful—it was a powerful statement of modern Thai identity. It represents Thailand’s soft power, showcasing elegance, craftsmanship, and cultural richness to the world.
Lisa’s debut as the Amazing Thailand Ambassador in 2026 was truly remarkable. From the gold silk gown and Thai artisan bag to the BVLGARI high jewelry, every element came together seamlessly. The look was modern, luxurious, and globally appealing while proudly reflecting Thai heritage. This milestone has captured global attention and sparked renewed interest in Thailand’s beauty, culture, and tourism like never before.